B2B Website Design & Optimization Services.

Is your current B2B website delivering results?

CACTUS delivers easy to manage B2B websites that build your brand, increase leads and improve overall marketing results. If your current website does not deliver the results you need, we can revamp the design and content to clarify the value propositions, differentiate you from competitors and increase traffic. CACTUS has helped hundreds of B2B companies optimize their digital presence, generate more and higher quality leads that increase sales.

All of our website development is based on a well defined demand generation strategy, using best practices in the elements of user experience and onsite Search Engine Optimization (SEO) techniques.

B2B Websites that are mobile friendly, simple to manage and marketing automation ready

Mobile Friendly Websites

Responsive website design is an approach in which the content and design of an application respond to the user's behaviour and environment based on screen size, platform and orientation. As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have the technology to automatically respond to the user's preferences. This eliminates the need for additional development for each new gadget on the market and improves search ranking. At CACTUS, responsive design is a standard feature - never an afterthought.

Custom Content Managment Sytems

WordPress website design creates beautiful and highly functional websites. CACTUS's team of experts provide completely customized WordPress website design, architecture, and development - resulting in a clean & easy-to-use content management dashboard. From a simple brochure website to an advanced e-Commerce solution with an integration forum or membership website, we create couture solutions to meet your content goals and technical objectives. Our custom website builds follow a structured development process which helps us execute your project on-time and on-budget.

Marketing Automation

CACTUS also helps companies use marketing machines like Pardot and Eloqua running behind the scenes of the website to manage the whole lead process from initial visits to closed deals. We can help you make the most out of your marketing automation technology, integrating it with your B2B lead generation website. Nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers.

Design & optimize to create web a marketing platform that gets marketing results

Generate more and higher quality sales leads

Use design as a differentiator

Manage Search Engine Optimization (SEO)

Tell a complex B2B software, hardware, or services story

Generate credibility and trust

Marketing automation moves prospects along until sales-ready

Easier for your marketing team to manage in-house

Analytics track performance against your objectives

Our Process & Approach

There are many questions to be answered when researching and planning a new project. It’s crucial to dive deep and ask the right questions about what influences the strategy, structure, content and features of your website project. What is the business or service and what are the key benefits? Who is the audience and what do we want them to know? What is the competitive landscape? What are the goals of the website? Do you a require Pardot marketing automation integration or WordPress content management? An e-Commerce solution or social media integration? There are many important requirements to understand.

A deep understanding of the business, goals and objectives allows our team to deliver unique insights, innovations and approaches that will attract customers, inform and differentiate, then drive home business values online. We create a detailed plan of marketing objectives, identify and classify your customers, inform content and differentiate you in the marketplace.

You are the most important partner in this process, vital in every step. We listen to your insights and observations, as no one can know their market as well as the client. We believe that truly listening and understanding your goals, concerns and objectives is essential to project success.

Next our design team starts to conceptualize the visual design approach, while ensuring that we are aligned with important requirements such as existing brand identity standards, style and tone objectives, key communicators and user experience. The primary goal of web design is to provide a simple and enjoyable experience to the visitor, letting them easily find the information they want all the while demonstrating key benefits and differentiating your business from competitors.

Whether you are developing your own content or we are developing it for you, our team works hard to ensure the content is unique, valuable and original to attract visitors through organic search. Once a visitor arrives at your site, the content will funnel them into a path from qualification to sales readiness. It’s important to strike a balance between having enough content to provide customers with the information they need while being careful not to overloading them with too many options or not the right kind of content.

Developing an effective content strategy is one of the most crucial areas of a project. The goal is to create valuable, relevant, engaging and sustainable content throughout the website. The first step is to define the goals and objectives. Identifying and meeting these goals means an effective website that ranks highly in organic search and gives visitors the best user experience.

A content strategy must reflect your organizations goals but also the user’s needs. Understanding how your users think will help us develop content that is timely and relevant to their searches. Our content team will help you determine what is important to your audience, communicate it clearly and can then develop the new content you need to attract more visitors. Continuing to build upon the content post-launch is important and is included in an overall strategy.

While development services in Drupal or Joomla are available we primarily develop using the WordPress CMS. It’s open source, easy to use, powerful and flexible, with an extensive library of plug-ins that offer nearly endless functionality without the cost of a custom built solution. Best of all, because WordPress is open source it doesn’t lock you into a proprietary CMS. Developing a responsive design (mobile friendly) website with WordPress CMS includes developing website framework, coding page templates, then development and testing of special features or functionality, including Pardot marketing automation, Salesforce integration and e-Commerce.

Once development is completed and the features are up and running it’s time to start loading content onto the website. Ensuring everything is in it’s proper place involves testing and verify links, functionality and ensuring that the website is in working order. SEO (search engine optimization) is built right into your site using best-in-class tools and Google Analytics are setup to track performance and provide data feedback.

Immediately following the launch of a web property, especially one with a fully assessable CMS, we book a walkthrough of the site with clients to familiarize them. For users familiar with a CMS interface, we demo edits to each of the site sections, as well as address any special assets or add-ons that are unique to their site build. Following the walkthrough, clients should feel comfortable with the layout and setup of their CMS and be confident in making edits and updates.

  • Research and Planning

    There are many questions to be answered when researching and planning a new project. It’s crucial to dive deep and ask the right questions about what influences the strategy, structure, content and features of your website project. What is the business or service and what are the key benefits? Who is the audience and what do we want them to know? What is the competitive landscape? What are the goals of the website? Do you a require Pardot marketing automation integration or WordPress content management? An e-Commerce solution or social media integration? There are many important requirements to understand.

    A deep understanding of the business, goals and objectives allows our team to deliver unique insights, innovations and approaches that will attract customers, inform and differentiate, then drive home business values online. We create a detailed plan of marketing objectives, identify and classify your customers, inform content and differentiate you in the marketplace.

    You are the most important partner in this process, vital in every step. We listen to your insights and observations, as no one can know their market as well as the client. We believe that truly listening and understanding your goals, concerns and objectives is essential to project success.

  • Design and Content

    Next our design team starts to conceptualize the visual design approach, while ensuring that we are aligned with important requirements such as existing brand identity standards, style and tone objectives, key communicators and user experience. The primary goal of web design is to provide a simple and enjoyable experience to the visitor, letting them easily find the information they want all the while demonstrating key benefits and differentiating your business from competitors.

    Whether you are developing your own content or we are developing it for you, our team works hard to ensure the content is unique, valuable and original to attract visitors through organic search. Once a visitor arrives at your site, the content will funnel them into a path from qualification to sales readiness. It’s important to strike a balance between having enough content to provide customers with the information they need while being careful not to overloading them with too many options or not the right kind of content.

  • Content Strategy

    Developing an effective content strategy is one of the most crucial areas of a project. The goal is to create valuable, relevant, engaging and sustainable content throughout the website. The first step is to define the goals and objectives. Identifying and meeting these goals means an effective website that ranks highly in organic search and gives visitors the best user experience.

    A content strategy must reflect your organizations goals but also the user’s needs. Understanding how your users think will help us develop content that is timely and relevant to their searches. Our content team will help you determine what is important to your audience, communicate it clearly and can then develop the new content you need to attract more visitors. Continuing to build upon the content post-launch is important and is included in an overall strategy.

  • Coding and Development

    While development services in Drupal or Joomla are available we primarily develop using the WordPress CMS. It’s open source, easy to use, powerful and flexible, with an extensive library of plug-ins that offer nearly endless functionality without the cost of a custom built solution. Best of all, because WordPress is open source it doesn’t lock you into a proprietary CMS. Developing a responsive design (mobile friendly) website with WordPress CMS includes developing website framework, coding page templates, then development and testing of special features or functionality, including Pardot marketing automation, Salesforce integration and e-Commerce.

    Once development is completed and the features are up and running it’s time to start loading content onto the website. Ensuring everything is in it’s proper place involves testing and verify links, functionality and ensuring that the website is in working order. SEO (search engine optimization) is built right into your site using best-in-class tools and Google Analytics are setup to track performance and provide data feedback.

  • Launch and Support

    Immediately following the launch of a web property, especially one with a fully assessable CMS, we book a walkthrough of the site with clients to familiarize them. For users familiar with a CMS interface, we demo edits to each of the site sections, as well as address any special assets or add-ons that are unique to their site build. Following the walkthrough, clients should feel comfortable with the layout and setup of their CMS and be confident in making edits and updates.

Expand your website with e-Commerce

WordPress® content marketing

The internet’s most popular content management system WordPress is a free and open-source content management system (CMS) build on PHP and MySQL. WordPress is easy to use, endlessly flexible and can be used on everything from simple websites, small and medium business to enterprise level websites. The WYSIWYG interface makes publishing a breeze and with it’s easy theme system and endless third part plugins you can add incredible features to your website.

WordPress® Shopify® integration

Build your brand and make sales with your own eCommerce store. Shopify is an incredibly easy to use and secure online store. Manage your orders, email customers, track sales and more. Shopify handles all the hassles of e-Commerce and is perfect for beginners or seasoned eCommerce experts alike. With full access to the HTML and CSS of your store, customization is a snap. Find out how CACTUS can make your online store a success.

Pardot® Website integration

Pardot is a powerful yet easy to use marketing automation platform that allows you the tools to garner real results. Features include: CRM integration, Email marketing, Lead management, Lead nurturing, Social media marketing Sales intelligence and ROI reporting. Increase engagement and sell faster by reaching the right customers at the right time. Keep your pipeline fully stocked with a steady flow of high-quality leads using Pardot’s inbound marketing tools. With seamless sales alignment, Increase engagement and sell faster by reaching the right customers at the right time. Find out how CACTUS integrate marketing automation into your website for real results.

Eloqua® Marketing Automation

Oracle Eloqua enables marketers to plan and execute campaigns while delivering a unique, personalized customer experience for their prospects. Campaigns greatly scale for audiences across channels including email, display search, video, and mobile. With integrated lead management and easy campaign creation, Eloqua helps marketers engage the right audience at the right time in their buyer's journey. Marketing processes are automated across multiple channels in order to target and nurture prospects and deliver highly qualified leads at a lower cost to sales teams.

Salesforce® Website integration

Find customers, win customer, keep customers. Companies of any size from small business to enterprise organizations are connecting to their customers, partners, and employees like never before with Salesforce’s Customer Relationship Management (CRM) software. Develop more leads, close more deals, and do it all faster with Salesforce CRM. Increase customer loyalty, satisfaction and connect 1-to-1 with them on social, mobile, and more. All while being able to monitor and manage your business anytime, from anywhere.

Custom Applications

CACTUS offers you seamlessly designed and built enterprise level custom web applications to meet your business needs. Our development team has experience creating unique, customized web applications for a wide range of industries including Automotive, Education, Energy, Food Services, Oil & Gas, Manufacturing, Professional Sports, Transportation and more. We work with you to access the problem and develop the right application that woll increases revenue, reduce costs and improve productivity.

See our work in action. Recent B2B Projects.

Livingston International

Our development team brought insight driven strategies to the development of this B2B website. Complimented by a customized WordPress CMS. Pardot marketing automation and database integration for North America's largest customs brokerage, freight and trade compliance company.

Predictum

This custom designed B2B website used bold visuals and text communications to convey the business value quickly and clearly to the viewer. Predictum uses statistical data to achieving improvements and breakthroughs in operating and design performance. This mobile friendly website was developed using a custom WordPress CMS.

XMC Experiential Marketing

The design of XMC’s B2B website focusses on simplicity with a clear layout that tells the a complex B2B services story. XMC Experiential Marketing is one of Canada’s leading Sponsorship, Experiential Marketing™ and Analytics focused agencies. The WordPress powered website takes their marketing automation implementation to the next level.