Our Work

Client: Pitney Bowes – pbSmart™ Essentials
Project: Website

Communications Advice For Small Business From Pitney Bowes®. This site offers customer communications advice and tools for small business owners. Users can learn how to get customers and build a marketing plan with helpful tips, blog posts, articles and learn about the full range of Pitney Bowes® products and services.

Cactus worked with Brainrider Knowledge Marketing Group to redesign and update the Smart Essentials website to engage viewers by presenting a central feature article location with a larger image and brief, and offering a quick way to preview 4 feature stories. Short listings of the latest articles in each category helps to pull people deeper into the site. The site structure and design hierarchy on each page is organized much more logically and consistently, making the site easier to read and navigate.

Key Features
Improved UX, rich visual design, featured content and resources, simplified navigation, Content Management System

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